Rubaiyat’s unique reflection of luxury is documented through notable cultural sponsorships such as “Les Routes de l’Arabie” which took place at the Louvre Museum in Paris, and sought to build a better understanding of Saudi Arabian culture while promoting the importance of a cross-border cultural education.
Rubaiyat has also collaborated with Vogue Italia to identify Talents, as part of the initiative to provide an International platform for Saudi designers.
Rubaiyat partnered with the National Home Health Care Foundation (NHHCF) to bring the Vogue Fashion Experience to Jeddah, a 3-day fashion extravaganza which began April 20 to celebrate the creativity of talented young Saudi women. The event featured an exclusive scouting process by Rubaiyat and Vogue Italia team to bring the talent of Saudi fashion designers into the limelight, under the patronage of Princess Adelah bint Abdullah bin Abdulaziz Al-Saud, President of NHHCF.
Commenting on this distinguished initiative that brings together experts of the fashion industry, Princess Adelah said:
“It gives me the greatest pleasure to welcome the Vogue Italia team to Jeddah and this is indeed a momentous event in the annals of high fashion and I am delighted because it is opening doors for ten talented young Saudi designers whose creations will be featured on a global level.”
Princess Adelah
“As a leading Saudi company, Rubaiyat believes in supporting the Kingdom’s youth and nurturing talented designers to bring their creativity to fruition. Our collaboration with Vogue Italia puts a spotlight on the best emerging designers and gives them an exclusive opportunity to showcase their creations to an international audience.”
Wafaa Abbar, President of the Rubaiyat Group
Commenting on their collaboration with Vogue Itallia, Abdullah Binzagr, Owner and Chairman of the Rubaiyat Group said:
“Since its foundation in 1980, Rubaiyat has a strong established presence across the Kingdom and we are proud to hold distribution rights for the most famous Italian designers including Dolce & Gabbana, Giorgio Armani, Gucci and Ermenegildo Zegna.”
Abdullah Binzagr
Owner and Chairman of the Rubaiyat Group